Cannes Lions 2023: Publicis Italy/LePub porta a casa altri 9 Leoni
Nella terza giornata del Festival, Publicis Italy/LePub porta a casa altri 9 Leoni (3 Argenti e 6 Bronzi) con il cliente Heineken®. Le campagne premiate che si sono aggiudicate il podio sono: The Office Cleaners (ideata da LePub Italy & Publicis Argentina), The Closer (ideata da LePub Italy & LePub Netherlands), Bar Experience (ideata da LePub Italy & LePub Netherlands), Heinekicks (ideata da LePub Italy, BBH & LePub Singapore) e Beer Power (ideata da LePub Brazil). Di seguito l'elenco dettagliato delle campagne vincitrici:
HEINEKEN® - THE OFFICE CLEANERS (LePub Italy & Publicis Argentina)
1 Silver in Creative B2B (Brand Experience)
1 Silver in Creative B2B (Targeting & Engagement)
1 Bronze in Media (Use of Ambient Media: Small Scale)
1 Bronze in Direct (Food & Drink)
HEINEKEN® - BEER POWER (LePub Brazil)
1 Silver in Creative B2B (Market Disruption)
HEINEKEN® - THE CLOSER (LePub Italy & LePub Netherlands)
1 Bronze in PR (Use of Technology)
1 Bronze in Direct (Use of Ambient Media: Small Scale)
HEINEKEN® - HEINEKICKS (LePub Italy, BBH & LePub Singapore)
1 Bronze in PR (Single Market Campaign)
HEINEKEN® - BAR EXPERIENCE (LePub Italy & LePub Netherlands)
1 Bronze in Direct (Food & Drink)