LEPUB AI CANNES LIONS 2024: REPORT DAY 3
LePub si è aggiudicata 10 Leoni tra cui 4 Ori, 3 Argenti e 3 Bronzi per Heineken® Pub Museums (ideata da LePub Italy & Publicis Dublin), Heineken® 150 Years of Whateverken (ideata da LePub Italy & LePub Amsterdam),Heineken® Bar Experience (LePub Italy & LePub Amsterdam), Heineken® Backing the Bars (LePub Italy & LePub São Paulo & LePub Amsterdam & Publicis Dublin & Publicis Argentina), Heineken® Out of Home Matches (LePub São Paulo), Heineken® Social Swap (LePub Italy), and Oreo Trust the Twist (LePub Amsterdam).
HEINEKEN
PUB MUSEUMS
(LePub Italy & Publicis Dublin)
1 Gold in Creative B2B (Brand Experience)
(Single-Market Campaign)
1 Silver in PR (Use of Technology)
150 YEARS OF WHATEVERKEN
(LePub Italy & LePub Amsterdam)
1 Gold in Direct (Data Driven Targeting)
1 Silver in Drect (Personalised Campaigns)
BAR EXPERIENCE
(LePub Italy & LePub Amsterdam)
1 Gold in PR (Corporate Image, Communication & Reputation Management)
BACKING THE BARS
(LePub Italy & LePub São Paulo & LePub Amsterdam & Publicis Dublin & Publicis Argentina)
1 Bronze in Creative B2B (Long-Term Brand Building)
OUT OF HOME MATCHES
(LePub São Paulo)
1 Silver in in Media (Use of Events & Stunts)
SOCIAL SWAP
(LePub Italy)
1 Bronze in Social & Influencer (Real Time Response)
OREO
TRUST THE TWIST
(LePub Amsterdam)
1 Bronze in Direct (Social Behaviour & Cultural Insight)